CUBO is a multimedia artistic space conceived and created on the occasion of Unipol’s 50th anniversary. It was established to narrate the Group’s collective memory, honoring the Group’s origins, growth, and development. In addition, its vision extends far beyond the walls of the company, positioning itself as a cultural hub for the local community and visitors alike. The museum is dedicated to those who have contributed to the history of Unipol through their work: employees, agents, and all stakeholders connected to the company, thus acknowledging the integral role of people in the Group’s history. The architectural project of the museum was designed and realized by fuse*, bringing this vision to life with a thoughtful and innovative approach.

The architectural design and technological infrastructure of CUBO was conceived and realized by fuse*, translating this vision into an immersive and interactive environment. Through a careful balance of physical space, digital media, and dynamic storytelling, the project reimagines the museum experience, fostering engagement and dialogue between visitors, the surrounding city, and the themes explored in the museum.

CUBO is also a gathering space that serves the neighbourhood, the city, and the wider region. It is designed to be freely accessible to all citizens of Bologna, tourists, and international visitors. The space’s peripheral location—while central to the company’s headquarters—reflects the intention to encourage the discovery of new urban areas, animate underutilized spaces, and promote an understanding of an ever-evolving society shaped by migration, integration and cultural exchange.  

Beyond its role as a museum, CUBO is a multifunctional cultural space: for art, history, cinema, safety education, and identity exploration. It offers a space to reflect on contemporary issues and makes the memory of places, people, and society relevant to current conversations. The project's ambition is to fill its halls day after day, not only to share Unipol’s history but also to provide the public with engaging, dynamic cultural experiences.

Technology and new media are increasingly integral to people’s lives, reshaping communication methods and transforming the environments where we live, work, and spend our free time. In architecture, digital innovations are opening new fields of exploration, offering alternative ways of conceiving, designing, and creating. Spaces themselves can be understood as media capable of telling stories and translating complex concepts into simple, intuitive languages.  

The study of volumes, shapes, and materials seamlessly merges with the design of software, interactions, and technologies, resulting in an architecture that harmoniously integrates digital elements, physical space, and materials. The media-architectural design of CUBO was conceived with the goal of creating an environment that constantly interacts with its visitors, as well as with the city and global landscape.