PASQUA WINERY

The traditional installation of Onirica () was pushed to the next level on the occasion of Vinitaly 2024, a renowned wine fair happening yearly in Verona (IT). To mark the event, we collaborated with Pasqua Wines for the third consecutive year, this time opening their local winery to the city and the local community.

Pasqua Winery, 2024

Pasqua Wines is one of the main wineries of the Verona area, having their headquarters and vineyards in the countryside right outside of the city. Established in 1925, the winery has had an important history that enabled them to establish themselves nationally and internationally for the quality of their products, while also continuously striving for pushing the boundaries of creativity and artistic expression. 

For 2024, Onirica () was chosen to inhabit one of the two underground barrel cellars of  the winery headquarters. Daily workplace of the Pasqua team, the site was for the first time open to the public, contributing to breaking down the barriers with the local community. Onirica () has thus represented a meeting point between the city and the winery, giving new life to a site always considered and experienced only as a work environment.

In this case, the installation pushed the setup first produced for INOTA Festival to the next level: we multiplied the effect of the LED strips on both the side areas utilising 3m-high LED curtains. Together with the main content on the front 3 x 3m LED wall and a 8.2 audio system, the installation illuminated new light in the underground barrel cellar, enhancing the length of the corridor and creating an immersive, otherworldly experience.

Pasqua Winery, 2024

Pasqua Winery, 2024

Pasqua Winery, 2024

Pasqua Winery, 2024